On-page SEO

On-page optimisation (also known as on-site SEO) is mainly related to the content you write and how this interacts with search engine web crawlers. However, it also concerns other elements of your web pages that you have control over, and that your readers see, like meta descriptions and title tags.

In a sense, on-page SEO is quite literally anything that appears on your site that can be improved to increase your rankings. For the most part, it is the elements of your web pages that your audience will come into contact with upon visiting your site. In contrast, off-site SEO relates to elements that promote your page externally, such as backlinks.

To have a better idea of what on-page SEO relates to specifically, here are the main factors you should consider when organising your on-site optimisation:

Keywords

The phrases that you would like your website to appear for in the search results.

Content Ratios

The ratio of content to code on a web page.

Page Title & Heading Structure

The headings on the page, outlining what the page is about.

Page Silos

The structure of the content on the website, further elaborating on a topic or area of expertise.

Internal Linking

Self-referencing other content on the website to further elaborate on a topic, often done between page silos.

On-page SEO with Keywords

Keywords are the primary means of informing Google crawlers of your page’s relevancy to the topic. Although Google’s algorithm has progressed massively over the years and introduced many other ranking factors along the way, keywords still define relevancy.

Keywords are a means for search engine web crawlers to index web pages that are relevant to specific search queries. They could be viewed as a few words that describe the product you sell or the service you provide.

For example, if you have a page about SEO in Liverpool, you might find terms like ‘SEO Agency Liverpool‘, ‘SEO Company Liverpool‘, and ‘SEO Services Liverpool‘. These key phrases, and the frequency with which they are used, signal to Google what your page is about.

A keyword needs to be relevant to your business and also match words that web users commonly put into the search engines. To satisfy user search intent, the content on your page needs to match exactly what the keywords used suggest it does.

In years gone by, the power of on-page keywords led many content creators to keyword stuff, meaning they would overuse phrases in their copy with the hope that it would take the top ranking spot on the SERPs.

What do we offer

On-page SEO refers to the optimization of a website’s content and structure to improve its visibility and ranking in search engine results pages. This includes optimizing page titles and meta descriptions, using relevant keywords, improving site navigation and organization, creating high-quality and informative content, and ensuring website accessibility for search engines.

Proper on-page SEO practices can improve a website’s chances of appearing on the first page of Google, ranking higher on search engine result pages, and attracting targeted traffic from many industries.

On-page Optimization

On-page optimization (also known as on-site SEO) is mainly related to the content you write and how this interacts with search engine web crawlers. However, it also concerns other elements of your web pages that you have control over, and that your readers see, like meta descriptions and title tags.

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